PC Optimum adds self-scanning pilot program to select No Frills locations

Loblaw Companies’ PC Optimum has launched a new pilot program. 

The pilot, named pcogo, is an addition to the existing PC Optimum app and is designed to allow shoppers at three downtown Toronto No Frills locations to scan and shop. 

“pcogo leverages the PC Optimum app to enable customers to scan groceries as they shop – seeing a real-time, estimated total of their bill, and streamlining the checkout process,” notes a press release. The program also automatically tracks PC Optimum points earned in real-time.

The program is available at three select No Frills locations in Toronto: Jordan's No Frills (King & Shaw), Bo's No Frills (Richmond & John), and Jesse's No Frills (Mount Pleasant & Eglinton). Eligible customers must have accumulated at least 30,000 lifetime PC Optimum points. 

After shopping, customers have access to a dedicated self-checkout lane, designed to significantly reduce wait times.

"Our customers consistently tell us they value simplicity, efficiency, and a shopping experience that respects their time," said Melanie Singh, president, hard discount division, Loblaw Companies Limited. "Our pcogo pilot is a direct response to that feedback, focusing on making checkout faster and giving customers more control over their purchases. It's about delivering on our promise of a great store experience, from clean aisles to quick exits."

Eligible PC Optimum members can access the pilot by using the QR code displayed in-store or by enabling their phone's location sharing.