PC Optimum and DoorDash link up on loyalty

Loblaw Companies’ PC Optimum program and DoorDash have announced a new loyalty collaboration.

Starting today, PC Optimum members can earn five points for every dollar spent on eligible DoorDash orders delivered from restaurant and Loblaw-banner stores.

As part of the launch, members will receive an extra five points for every dollar spent on eligible orders for the first three months.

Customers that are new to DoorDash will receive 25,000 points after completing three eligible orders of $20 or more.

"PC Optimum has always been about rewarding Canadians for the things they buy most often," said Lauren Steinberg, EVP and chief digital officer at Loblaw Companies Limited, in a press release. "By partnering with DoorDash, we're extending the value of our program beyond our stores and into even more moments of everyday life. Whether it's groceries, everyday essentials, pharmacy, or now your favourite restaurant meals, we're making it easier to earn rewards wherever and however you choose to eat. This is another step in solidifying PC Optimum as the most rewarding and relevant loyalty program in the country."