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Perrier gets artistic with Andy Warhol

Colourful pop art bottles hitting Canadian shelves this week

Andy Warhol’s fame in the supermarket appears to be lasting for more than 15 minutes.

For the second time in the last year a consumer packaged goods company is putting the pop artist’s work on its product.

On Wednesday, Nestlé Waters Canada introduced limited-edition Perrier bottles featuring paintings by Warhol.

Warhol’s colourful work will appear on Perrier’s most popular formats in Canada, starting this week.

They include the brand’s 750 ml glass bottle and one-litre and 500 ml plastic bottles. (Perrier in plastic bottles has experienced a growth rate of 15 per cent so far this year, according to the company.)

Last fall, Campbell Company paid homage to Warhol with a line of colourful pop-art soup cans.

Nestle is working with the Andy Warhol Foundation on the launch–part of Perrier water’s 150th anniversary celebration this year.

“Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary,” Jennifer Semley Robert, marketing manager of premium brands at Nestlé Waters Canada, said in a statement.

Founded in France in 1863, Perrier has worked with several famous artists during its history, including Salvador Dali, Bernard Villemot and Warhol.

In 1983 Warhol created 40 works featuring Perrier bottles. These are the paintings that have been replicated on the new Perrier labels.

A spokesperson for Nestlé Waters said the bottles would be on shelves until December or until supplies last.

Warhol, who died in 1987, is perhaps best known for his famous line, “In the future everyone will be world-famous for 15 minutes,” as well as his iconic artwork, including “32 Cans of Campbell Soup”, a 1962 piece that featured recurring images of Campbell’s soup.

To commemorate the 50th anniversary of that artistic achievement last year, Campbell introduced limited-edition labels that mimicked Warhol’s colourful pop-art style.

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