Petcurean launches more sustainable packaging

Photo credit: Roxanna Froese, In the River Valley

Pet food packaging in Canada just got a little more environmentally friendly, as Petcurean shows off its dedication to sustainability by launching its newest products in Tetra Pak cartons.

The Chilliwack, B.C.-based pet food company is expanding its NOW FRESH line of stews and pâtés for pets using Tetra Pak packaging made from 69% renewable materials. The company notes that this new packaging is also 100% recyclable, BPA-free, and is more compact to ship than cans, which helps to further lessen the environmental impact.

"By launching NOW FRESH stews and pâtés in Tetra Pak cartons, instead of traditional packaging, we're demonstrating that we prioritize sustainability wherever we can—with our ingredients, and now with our packaging choices," said Walter Cosman, general manager at Petcurean, in a news release.

This shift to more sustainable packaging comes at a time when Canadians are increasingly demanding that companies focus on sustainability. In describing the importance of such efforts, Petcurean cites the 2015 Tork Canadian Green Business Survey, which found that 87% of Canadians prioritize products and services that have a less degrading impact on the environment and health, and 43% believe that "green" products and services are now the new normal.

The NOW FRESH recipes are all non-GMO and made in a human-grade facility with human-grade ingredients. Varieties include turkey stew for dogs and cats, pork stew for dogs, wild salmon stew for cats, pork pâté for cats and wild salmon pâté for cats. For more information about NOW FRESH stew & pâtés, visit and


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