Pinterest’s Fall Trend Report: Earthy ingredients, Japanese flavours and more

Pinterest is predicting a flavourful fall season in its new trend report as searches for adventurous flavours like okra water and “cloud eggs” surge. 

The platform’s Fall 2024 Trends Report predicts earthy ingredients, new jelly flavours and Japanese food to dominate menus this autumn. Read on for a breakdown of each trend: 

Earthy ingredients

• Okra water (searches up 470%)
• Morel mushroom +240%
• Portobello mushroom +80%
• Ginger spice +240%
• Quinoa pudding +140%
• Pistachio butter +240%
• Cloud eggs +130%
• Ashwagandha +80%

Jellies

• Plum jelly +140%
• Blueberry jelly recipe +160%
• Peach jelly +120%
• Black raspberry jelly recipe +90%
• Milk jelly +90%
• Raspberry jelly +75%

Japanese flavours

• Japanese siomai +90%
• Japanese candy +70%
• Deconstructed sushi bowl +370%
• Chicken karaage +80%
• Katsu curry +100%
• Tempura sushi +70%