Plant Veda hires a brand director

Plant Veda has a new brand director.

Joanna Cruciat joins the Vancouver-based dairy-alternative food manufacturer, bringing more than 25 years of experience in marketing communications to the role.

During her career, Cruciat has developed brand strategies for such products and brands as Gold Seal, Ocean Brands, Transylvania Flavour, Shoes2go International, and most recently Ocean Food Sales.

“I am excited to join the Plant Veda team to support their push to accelerate humanity's shift to a plant-based lifestyle and drive brand strategy and development for our line of products in the Canadian, the U.S. and global markets,” said Cruciat in a press release.

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