PlantX Life strengthens e-commerce presence with Vegan Essentials domain acquisition

PlantX Life, an online seller of plant-based products, has acquired Vegan Essentials’ domain.

E-commerce store www.veganessentials.com has historically stocked more than 2,100 different items labelled cruelty-free.  

"Known for great prices, the largest selection, fast service and worldwide shipping, Vegan Essentials has built a strong reputation throughout the vegan community as an online superstore,” PlantX chief executive officer, Lorne Rapkin, said in a statement.

PlantX hopes the acquisition will build upon its portfolio of e-commerce websites. 

"PlantX expects to provide existing content and promote existing products, through this domain name, with limited investment of incremental employees or infrastructure,” chief marketing officer, Alex Hoffman, said.

Adding the brand, with its “extensive customer database,” to PlantX’s portfolio will help broaden its presence and attract more customers, Rapkin added.

"We are eager to add this valuable domain to our operations, bringing it all under one house."