Poppi founders launch hydration beverage brand Jetty

Poppi founders Allison and Stephen Ellsworth are back in the beverage business.

The duo—who sold Poppi to PepsiCo for US$1.95 billion in 2025—launched their new hydration beverage brand Jetty today (Nov. 10). 

In an interview with Adweek, Allison called Jetty the “anti-hydration hydration company,” noting that hydration brands have historically been created for “extreme” situations, such as sports.

“At the end of the day, no one has created hydration for everyday life—people that are just commuting, studying, parenting,” she said in an Instagram video. 

Jetty is made with just 100 milligrams of sodium. It contains 560 milligrams of electrolytes, as well as B vitamins and prebiotic fiber, and is made without artificial dyes.

The brand is available as drinks and ready-to-mix electrolyte packets at Whole Foods in the U.S., as well as online on Amazon and Target.

It is currently available in five flavours: Black Raspberry, Orange Mango, Watermelon, White Cherry and Fruit Punch.

Earlier this year, PepsiCo-owned Gatorade announced a rebrand, expanding beyond sports to target everyday consumers.