President’s Choice among Canada's ‘leading edge’ brands: survey
In a Ipsos Reid online survey of Canadians, President’s Choice was among the top 10 leading edge brands.
Apple topped the results; President’s Choice was seventh.
Ipsos Reid identified six factors that drive brand influence: trustworthiness, relevance, presence, corporate citizenship and engagement.
Canada's top brands for each element, as well as the ranking of Canada's 100 most influential brands, will be unveiled on January 24 as a part of Ipsos Reid's Advertising Week 2012 presentation at the TIFF Bell Lightbox.
According to the survey, the 10 most leading edge brands in Canada are:
- Apple
- Ikea
- Microsoft
- Cirque du Soleil
- Coca-Cola
- President’s Choice
- Tim Hortons
- YouTube
- Sony