President’s Choice beefs up its line of plant-based foods
Loblaw brand continues to build out its PC Plant Based line that launched in 2019
Canadian Grocer staff
Loblaw’s President’s Choice brand is adding to its lineup of plant-based foods.
Launched in 2019, PC Plant Based is made up of more than 80 products including these latest additions:
PC Plant Based Cultured Oat Yogurt Alternative
PC Plant Based Sour Cream Alternative
PC Plant Based Beefless Ground
PC Plant Based Sweet Italian Sausage
PC Plant Based Mini Chocolate Chips
"When discovering and developing new products, our goal is always to provide our customers choice in the grocery aisle," said Kathlyne Ross, vice-president of product development and innovation at Loblaw Companies Limited, in a press release.
"Canadians are curious about plant-based foods and searching for realistic meat and dairy alternatives that taste great. Our extensive line of plant-based products is the solution,” said Ross.
The products launch is being supported with a media relations push that includes a survey of Canadian attitudes toward plant-based alternatives.
According to a recent survey commissioned by President's Choice conducted by Maru/Blue, nearly half (49%) of Canadians are interested in trying plant-based alternatives, but many (48%) are concerned about taste.