President’s Choice beefs up its line of plant-based foods
Loblaw’s President’s Choice brand is adding to its lineup of plant-based foods.
Launched in 2019, PC Plant Based is made up of more than 80 products including these latest additions:
- PC Plant Based Cultured Oat Yogurt Alternative
- PC Plant Based Sour Cream Alternative
- PC Plant Based Beefless Ground
- PC Plant Based Sweet Italian Sausage
- PC Plant Based Mini Chocolate Chips
"When discovering and developing new products, our goal is always to provide our customers choice in the grocery aisle," said Kathlyne Ross, vice-president of product development and innovation at Loblaw Companies Limited, in a press release.
"Canadians are curious about plant-based foods and searching for realistic meat and dairy alternatives that taste great. Our extensive line of plant-based products is the solution,” said Ross.
The products launch is being supported with a media relations push that includes a survey of Canadian attitudes toward plant-based alternatives.
According to a recent survey commissioned by President's Choice conducted by Maru/Blue, nearly half (49%) of Canadians are interested in trying plant-based alternatives, but many (48%) are concerned about taste.
The brand has been working to redefine this perception, launching an advertising campaign in January 2020 called “Nothing to Fear.”