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09/15/2021

President’s Choice beefs up its line of plant-based foods

Loblaw brand continues to build out its PC Plant Based line that launched in 2019

Loblaw’s President’s Choice brand is adding to its lineup of plant-based foods.

Launched in 2019, PC Plant Based is made up of more than 80 products including these latest additions:

  • PC Plant Based Cultured Oat Yogurt Alternative
  • PC Plant Based Sour Cream Alternative
  • PC Plant Based Beefless Ground
  • PC Plant Based Sweet Italian Sausage
  • PC Plant Based Mini Chocolate Chips

"When discovering and developing new products, our goal is always to provide our customers choice in the grocery aisle," said Kathlyne Ross, vice-president of product development and innovation at Loblaw Companies Limited, in a press release.

"Canadians are curious about plant-based foods and searching for realistic meat and dairy alternatives that taste great. Our extensive line of plant-based products is the solution,” said Ross.

The products launch is being supported with a media relations push that includes a survey of Canadian attitudes toward plant-based alternatives.

According to a recent survey commissioned by President's Choice conducted by Maru/Blue, nearly half (49%) of Canadians are interested in trying plant-based alternatives, but many (48%) are concerned about taste.

The brand has been working to redefine this perception, launching an advertising campaign in January 2020 called “Nothing to Fear.”