President’s Choice is encouraging Canadians to share a meal with one another on June 29, for what the Loblaw-owned brand is calling "Eat Together Day."
The effort is part of the brand's larger #EatTogether mission to connect family and friends through food, and leverages research from Dalhousie University that suggests two-thirds of Canadians eat alone. It's also running in conjunction with Canada's 150th anniversary.
To promote Eat Together Day, President's Choice is posting weekly challenges on a dedicated Facebook page. One recent post asks followers to share a picture of friends and family eating together.
Additionally, on June 29, Loblaw-owned banners including Zehrs, Provigo, Dominion and Atlantic Superstore will host public barbecues at hundreds of locations across Canada.
"The response to the #EatTogether initiative has been remarkable and Canadians are talking about the benefits of gathering at the table," said Galen G. Weston, chairman and CEO, Loblaw Companies Limited, in a press release. "On June 29th, Eat Together Day, we challenge Canadians to imagine the impact we could have if, just a little more often, we took the time to eat together."
The brand's #EatTogether mission has evolved since launching with a two-and-a-half-minute film earlier this year, to include large “sharing tables” around Montreal.
Designed by students at the Université de Montréal’s Faculty of Environmental Design to encourage locals to break bread together, the 24 picnic-style tables seat up to 20 people and are scattered throughout the city’s 19 boroughs and five of its parks.