Quebec grower Les herbes gourmandes reveals new brand identity, Gourma
The company partnered with creative agency Sid Lee to evolve its branding
Canadian Grocer Staff
Photography courtesy Gourma
Saint-Norbert, Que.-based greenhouse grower Les herbes gourmandes has rebranded to Gourma.
Designed in collaboration with creative agency Sid Lee, the new name and brand identity represents an evolution of the company’s offering.
Gourma will also develop a new carbon neutral website with the agency.
New packaging will roll gradually at all grocers and merchants across Quebec and Ontario.
"Gourma is a tribute to the origins of our company: a shorter and friendlier version of gourmandes. A word that links us more closely to the concept of fresh, gourmet and specialty ingredients. The change also reflects the development of our company over the past decade, our vision and our ambitions. Gourma is moving towards diversifying our product line" Charles Verdy, president and co-founder of Gourma, said in a statement.