Scene+ launches holiday campaign featuring revamped gift card program

Empire Co. Ltd. loyalty program Scene+ has launched its 2024 holiday campaign, “Window Wonderland.”

With a focus on gift cards, the campaign offers specials from Scene+ partners across the categories of movies and entertainment, grocery and dining, travel, shopping and more.  

The program now includes more than 60 gift card options that can all be delivered electronically within 48 hours. 

Gift cards include the Grocery Essentials Gift Card (redeemable at Sobeys, Safeway, FreshCo and more), Home Hardware, TJX and others.

Shoppers will also receive personalized offers including 10% back in points on select gift card redemptions. 

“Canadians appreciate personalization, selection and value, when shopping during the holidays,” said Candice Troupe SVP, marketing and partnerships at Scene+, in a release. “With our variety of gift cards and partner offers, members can be sure they’ll find the perfect gift for their loved ones and something special just for them.”