Whole Foods Market has launched online curriculum called Home Ec 365, leveraging its revamped 365 by Whole Foods Market private-label brand, to provide shoppers with tips on how to tackle everyday tasks both in and out of the kitchen.
The free online classes are taught by lifestyle experts and influencers, and help promote the revised store brand as a tool for better living. They cover such areas as how to reinvent recipes using food scraps and leftovers, and how to organize a fridge and pantry.
Classes are limited to 2,500 consumers per session, and attendees are given a coupon for select 365 brand items at each session.
This article appeared at ProgressiveGrocer.com.