Scotties partners with NBA star for its “Get the Name Right” campaign

Scotties has teamed up with NBA forward Scottie Barnes for its “Get the Name Right” campaign. 

As a part of the campaign, Barnes has changed his first name from Scottie to Scotties. The announcement was made at a press conference last week. 

“This collaboration with Scottie Barnes has allowed Scotties to tap into the energy and enthusiasm of Canadian sports fans in a fresh and engaging way,” said Susan Irving, CMO Kruger Products. “With this new campaign, we wanted to playfully embed the Scotties name into a cultural moment - highlighting that consumers have been calling us by the wrong name for years while reminding Canadians that Scotties has been proudly serving them for over 60 years.” 

“Scotties facial tissue enlisted help from TSN and its broadcasters to integrate the name change into coverage of Barnes and the Toronto Raptors’ Nov. 26 game against the Indiana Pacers, including the stunt press conference,” notes a press release. 

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The campaign marks the brand’s efforts to get Canadians to think “Scotties” when they think of facial tissues.