Shaun McKenna joins Encore Market Engagement as partner

Shaun McKenna has taken on a new role as partner at Encore Market Engagement (Encore). 

McKenna was executive director of the Grocery Foundation for eight years. He also previously served as president of Acosta Canada and was named a 2025 Golden Pencil winner. 

Encore is a sales and technology agency focused on “accelerating commerce through trusted partnerships,” McKenna told Canadian Grocer. Its current clients include Unilever, General Mills, Conagra, Maple Leaf, Coca-Cola, Grupo Bimbo, Carlsberg Canada, Haleon and DeLonghi Group.

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