Shoppers Drug Mart kicks of women's health program

Shoppers Drug Mart has put a name to its support of women’s health. The retailer has launched its new “Love You” program, which supports health initiatives and educates female customers about health issues. Shoppers Drug Mart has been supporting women’s health for the past five years, contributing $57 million to various organizations. But the new program gives the retailer a consumer-facing brand around its efforts and speaks more directly to its female customer base. “Our re-launch is still staying with women’s health because it’s something that really resonates with Shoppers Drug Mart within our organization and externally,” said Lisa Gibbs, director of community investment at Shoppers Drug Mart. “But it also refocuses our point of view around the lens of women and how they define their health.” As part of the new program, Shoppers Drug Mart announced a three-year partnership with Osteoporosis Canada. The program will support continuing education for Shoppers Drug Mart pharmacists on how to help patients slow the progression of osteoporosis—a bone disease—through medication, vitamins and lifestyle changes. “Women’s health is our social purpose as an organization,” said Gibbs, noting that 80% of Shoppers Drug Mart customers are female. “We want to help women see that they need to spend some time on their own health and make that a priority, and we’re working to make that easier for them.” “Love You” also includes events such as the Shoppers Love You Run for women in support of women’s mental health, twice-annual beauty galas in support of cancer patients and breast screening, and the Growing Women’s Health (formerly Tree of Life) campaign in support of community health programs. This article first appeared on MarketingMag.ca...