Shoppers Foundation for Women's Health launches Giving Shelter fundraising campaign
Who: Shoppers Drug Mart
What: The retailer’s charitable arm, the Shoppers Foundation for Women’s Health, has announced a $1 million donation granting Women’s Shelters Canada and Canadian Women’s Foundation $500,000 each.
Funding kickstarts a month-long fundraising campaign known as “Giving Shelter,” which runs from Sept. 9 to Oct. 6, providing customers with the option to support more than 300 local women’s shelters by purchasing one of several icons in-store or online at ShoppersFoundation.ca.
Icons include a blue heart hand for $2, red heart hand for $5, dark blue heart hand for $10 and a purple heart hand for $20.
One hundred per cent of donations made in-store and online during the Giving Shelter campaign will go directly to a local women's shelter.
Women's Shelters Canada will apply the $500,000 grant to its Shelter Ready program, which supports local women's shelters, as well as research and policy development.
Canadian Women's Foundation will apply the $500,000 grant to Its Teen Healthy Relationships program, which provides young people between the ages of 16 and 24 with the practical tools needed to build healthy, abuse-free relationships, and research and policy development.
"While not a solution to the complex issue of domestic violence and women's health equity, this funding serves as an important step to support systemic changes needed to help women and families across Canada," said Jeff Leger, president, Shoppers Drug Mart and chair of Shoppers Foundation for Women's Health, in a statement. "We're proud to work with Women's Shelter Canada and Canadian Women's Foundation to help drive these important changes and also contribute to the Shoppers Foundation for Women's Health ongoing commitment to advance women's health equity."
