Shoppers react to early Christmas displays at grocery

It's beginning to look a lot like Christmas at Tesco and Sainsbury's.

It's only the middle of September and already the British supermarket chains have put their festive fare on display. The shelves are stocked with traditional holiday merchandise including wrapping paper, Christmas cards, mince pies and more. But, it seems some shoppers aren't in the Christmas spirit just yet.

A number of consumers have shared snaps of the displays on social media with complaints that it's far too early to even consider Christmas shopping. While others pointed out that consumers on a budget may need to spread their shopping over several weeks rather than jam it all in just before the holiday.

Though opinions may clash, it's for certain that Britain is a particularly competitive market during the holiday season with retailers and grocers splashing out big bucks on advertising campaigns each year. Let the frenzy begin!

 

Like any of that stuff would stay in the cupboard until Christmas. It’s like you don’t know me at all @Tesco pic.twitter.com/zMhkE00pRz

— Bethany Black (@BeffernieBlack) September 6, 2018

I’m in Tesco, it’s 8th September and they are already selling Christmas stuff. Chocolate Father Christmas’ and all. I’m tempted by the mince pies but what does four months of this do to a child’s perception of Christmas before the big day? There should be law against it! pic.twitter.com/HXo8ktdDDf

— Gerard Batten MEP (@GerardBattenMEP) September 8, 2018

Before you kick off about the shops having Christmas stuff in, bear in mind that for a lot of people - under pressure to provide - the shopping has to start now, getting a little bit each week or month as they get paid.

— Ed Simpson (@EdSimpsonNI) September 8, 2018

A person or family on a lower income might need to spread their purchases across the rest of the year. And I don’t just mean gifts, I mean things you might take for granted as “parts of Christmas”, like tins of sweets, drinks, decorations and lights.

— ✨Poppy✨ (@PoppyStarkie) September 6, 2018