Football fans will be glued to their screens this Sunday as the Kansas City Chiefs take on the San Francisco 49ers during Super Bowl LIV. And brands will be hoping their multi-million dollar investment (US$5.6 million for 30-seconds of air time) in Super Bowl advertising doesn’t fall flat.
Here’s a look at what some food and drink brands have planned for the big game:
Mountain Dew enlisted actors Bryan Cranston and Tracee Ellis Ross to recreate The Shining to prove its new Mountain Dew Zero Sugar is every bit as good as the original.
Another PepsiCo brand, Frito-Lay, is promoting its new cheesy popcorn snack that can do more than just ward of hunger pangs--it can get you out of work and doing chores, too. Oh, and MC Hammer makes an appearance.
Kellogg's Pop Tart brand is headed to the Super Bowl for the first time, and in a 15-second teaser spot Queer Eye host Jonathan Van Ness stands in front of a snack table and expresses his distaste for dry, boring pretzels.
For its Pringle chip brand, Kellogg partnered with Adult Swim's Rick and Morty show to create a Super Bowl commercial and a collectable Pickle Rick flavour inspired by the animated series.
Get out the way, guac. Step aside spinach artichoke dip. Hummus is here. It's the biggest snacking occasion of the year and Sabra doesn't want to go unnoticed. Sabra is teasing its debut with vignettes featuring a wide cast of characters including rapper T-Pain, drag queens Miz Cracker and Kim Chi, and Caroline Manzo and Teresa Giudice of the Real Housewives of New Jersey.
Avocados From Mexico
In its sixth consecutive trip to the Super Bowl, Avocados From Mexico has enlisted '80s movie icon Molly Ringwald to tout the virtues of the popular fruit.