Snackruptors purchases Hain Celestial’s North American snack business for US$115M

Hain Celestial Group (Hain) has reached an agreement to sell its North American snack business to Snackruptors, a Canadian, family-owned snack manufacturer for US$115 million in cash. 

The sale will include Garden Veggie snacks, Terra chips and Garden of Eatin' snacks. 

“This transaction will allow Hain Celestial to move forward with a simplified portfolio in North America focused on core categories and markets with stronger margin and cash flow profiles to drive growth,” states a press release.

Hain's North America snacks portfolio represented 22% of the company's net sales in fiscal 2025 and 38% of the North America segment net sales. 

Going forward, the company’s flagship categories across North America will include tea, yogurt and baby/kids, along with its meal preparation platforms. Hain’s brands in North America include Celestial Seasonings teas, The Greek Gods yogurt, Earth's Best Organic baby and kids foods and Spectrum Organic culinary oils.

“We’re thrilled to be acquiring this established portfolio of delicious snacks that consumers already know and love. We believe these brands have significant growth potential and represent a strong, complementary fit with our existing business. We look forward to welcoming the talented members of the Hain Celestial team who have been supporting these brands to the Snackruptors family. We are excited to work together and unlock their full potential,” said Rick Taborda, president, Snackruptors, in the release.” 

The transaction is expected to close by Feb. 28, subject to customary closing conditions.