Sobeys' "All on the line" video connects consumers to fishermen

Sobeys has launched a new video on YouTube about its ThisFish seafood traceability program called "All on the line."

The video features a group of Nova Scotia haddock fishermen, and was filmed off the coast of West Pubnico, N.S.

The retailer's ThisFish program features traceable codes on packages of select species of Canadian seafood.

Consumers can trace the details about who caught it, where the fish was caught, and what kind of fishing method was used.

Consumers can even use the program to drop the fishermen a line, too.

See the "All on the line" video here.