Sobeys, Foodland launch digital e-cards in support of food banks
Who: Sobeys, Foodland & participating Co-op stores
What: The Empire Company Limited brands are teaming up for a re-imagined edition of its annual Star of Christmas campaign.
This year, the campaign features a free, digital holiday greeting from the grocers. The Star of Christmas musical e-cards build on the momentum of a recent Star of Christmas singalong with Halifax’s The Big Sing music group at this year’s Halifax Christmas Tree Lighting.
Until Dec. 26, for every e-card shared on social media, emailed or downloaded, Empire Co. Ltd. will donate $2 to Atlantic Canadian food banks, up to $50,000.
READ: Digital is driving consumer habits, but there is still value in traditional greeting cards
In addition to the e-card, shoppers will have the opportunity to donate in-store at local Sobeys, Foodland & participating Co-op stores until Dec. 24.
“Originally released in 1987, the Star of Christmas jingle remains one of Atlantic Canada’s most cherished holiday memories. This year, Sobeys, Foodland & participating Co-ops are giving Canadians a new way to relive the magic, all while helping families in need,” notes a press release.
The campaign will run across TV and digital channels in Atlantic Canada throughout December. It will also be supported by organic social, PR, and influencers.
