Sobeys launches “So Canadian Picnic” contest

Sobeys hopes to bring Canadians together this summer with the launch of its “So Canadian Picnic” contest.

Two grand prize winners will each receive a Sobeys-inspired picnic later this summer for up to 25 family and friends.

The gatherings will feature an oversized Canada-shaped picnic blanket, Canadian-inspired food and seasonal favourites—including Compliments products—and summer-themed activities.

Thirty winners will receive the limited-edition picnic kits featuring the blanket, Canadian food items and a reusable picnic basket.

Canadians can enter by following Sobeys on Instagram or Facebook, liking the contest post, and commenting on how they’re celebrating Canada Day—and tag the friend they’d bring to the picnic. Entries close June 16.

Sobeys launched its "So Canadian" brand platform in February amid trade tensions with the U.S.