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Target brings Shopkick to stores


Target is now the largest retailer to offer its shoppers the shopkick app via their smartphones.

The app allows customers to earn points for shopping at Target that can be redeemed for a variety of rewards.

"We've learned from our guests that they appreciate being rewarded for doing what they already love to do–shopping at Target," said Bonnie Gross, Target vice president of marketing and guest engagement in a release. "In our test launch, Target guests in seven cities had the opportunity to experience shopkick at Target and we received rave reviews. Now guests nationwide can start earning valuable points just by shopping our stores."

Shopkick is free and available on iPhone and Android devices. When guests walk into their Target store, shopkick rewards them with points known as "kicks." Then, as guests shop the store, they have the opportunity to scan products ranging from everyday items like food and cleaning supplies, to specialty products like electronics and toys, for additional kicks.

Kicks can then be redeemed for Target gift cards, Facebook credits, dining gift certificates, iTunes downloads, donations to charities, and more. Guests can also receive special in-store deals including coupons and discounts.

Doug Galen, chief revenue officer of shopkick, said in the release that "shopkick provides a strong complement to Target's existing loyalty programs and have heard loud and clear from our users that they love Target."

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