Tim Hortons Camp Day is back

Who: Tim Hortons

What: The iconic coffee chain is kicking off its annual fundraising "Camp Day" event that helps send underserved youth to Tim Hortons Foundation Camps. Last year's effort raised $12.8 million.

On July 16, Tim Hortons will donate 100% of the proceeds from every hot coffee and iced coffee sold at locations across Canada and the United State.

"For over 30 years,  coffee sold on Camp Day has helped support the mission of Tim Hortons Foundation Camps, which is to help youth from underserved communities achieve their full potential," said Tim Hortons president Axel Schwan, in a press release. "Thanks to the incredible generosity of Tims restaurant owners and guests, the Foundation has supported over 325,000 youth in its history."

And starting July 3, customers can purchase a $2 Donation Badge or Camp Day bracelets for $3, with net proceeds supporting Tims Camps. A Camp Day donut is also available at participating restaurants for $2, with 100% of the proceeds supporting Tims Camps.