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Tim Hortons kicks off holiday campaign with TV commercial and children’s book

Proceeds from book sales will be donated to the United Nations refugee agency
tim hortons holiday 2022
Photography courtesy Tim Hortons

Tim Hortons launched its holiday campaign this week with a 60-second TV commercial and a children’s book called A Nest in the North.

Proceeds from the book sales will be donated to UNHCR, the United Nations refugee agency.

"Our holiday campaign is inspired by the shared values and traditions of Canadians being kind to each other and making everyone feel welcomed and included. These values are never more relevant than during the holidays – kindness is a gift we all have in us to give," said Hope Bagozzi, chief marketing officer of Tim Hortons, in a statement. 

The holiday campaign features a story about having to leave home under difficult circumstances and seeking a new life in a foreign land. The whimsical campaign includes a Canadian goose as the welcoming figure who takes in newcomers.


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To accompany the TV commercial entitled KindNest, Tim Hortons co-developed A Nest in the North with Veronika Kotyk, an illustrator and graphic designer who made her journey to Canada from Ukraine in June 2022.

KindNest and A Nest in the North were developed in partnership with creative agency GUT Toronto.


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