Spring Ding. Photography courtesy Tim Hortons
Who: Tim Hortons
What: The restaurant chain continued its long-standing support for Special Olympics Canada with a limited-time fundraising donut campaign.
The campaign raised $625,000, and 100% of the proceeds will be donated to Special Olympics Canada.
"We're thrilled to see the ongoing support from Tims guests across Canada for our partnership with Special Olympics Canada – together we raised nearly $30,000 more this year compared to 2022, which is amazing," Hope Bagozzi, chief marketing Oofficer at Tim Hortons, said in a statement.
The chocolate cake ring donut featuring white fondant and coloured sprinkles with a whipped topping was available for purchase at participating Tim Hortons from Feb. 3 to 5.
Special Olympics athlete Spring Ding appeared in a Tim Hortons TV commercial to help generate awareness for the campaign.
Tim Hortons also supports Special Olympics Canada through its FUNdamentals and Active Start youth programs, designed to help children with intellectual disabilities develop basic motor and sport skills through fun and positive movement experiences.