Who: Tim Hortons
What: The company is bringing back its Orange Sprinkle Donut fundraising campaign for the third year in support of Indigenous organizations.
On Sept. 30 and Oct. 1, 100% of the proceeds from the sale of the donuts will be donated to the Orange Shirt Society, the Indian Residential School Survivors Society and New Pathways Foundation in Quebec.
"It's a privilege to be working with all three organizations again to help educate and raise awareness of the importance of Indigenous history in Canada," said Hope Bagozzi, chief marketing officer at Tim Hortons, in a statement. "The goal of Tim Hortons third annual Orange Sprinkle Donut campaign is to help raise funds that directly support our partners and the development of crucial programming and educational opportunities in their communities."
The Tim Hortons Orange Sprinkle Donut fundraising campaign was first developed in 2021 by a group of Indigenous Tim Hortons restaurant owners and to date has raised over $2.6 million for Indigenous organizations.
"As we prepare to launch this year's Orange Sprinkle Donut campaign, we are truly grateful for our ongoing partnership with Tim Hortons. Their support has been instrumental in helping us provide crucial services to communities in need," stated Angela White, executive director of the Indian Residential School Survivors Society.