Tim Hortons to celebrate National Coffee Day with merch drop

Tim Hortons is celebrating National Coffee Day on Sept. 29 with a new set of limited-editon clothing inspired by the coffee chain’s most popular and iconic orders in Canada: Black Coffee, Double Double, Iced Capp, Latte and Cold Brew.

The company launched a selection of nostalgic apparel earlier this month.

The collection features a uniquely designed crewneck sweatshirt, athletic-style T-shirt, socks, baseball cap, patches and a special edition letterman jacket for each drink in the Coffee Crews collection. The limited-edition merch will only be available for purchase on the TimShop, featured on the Tim Hortons mobile app. Guests will also be able to earn Tims Rewards points on each eligible purchase.

“Tims fans are incredibly passionate about their coffee orders and we wanted to give them the chance to celebrate their favourite drink the same way that sports fans wear the jersey of their favourite team,” said Solange Bernard, senior director of marketing for Tim Hortons, in a release. “Wearing the Coffee Crews collection is a way for Tims fans to express their love for their favourite coffee order that many consider a part of their identity – they won't go a day without their Black Coffee, Double Double, Iced Capp, Latte or Cold Brew from Tims."

Tims Rewards members will have exclusive early access to the Coffee Crews merch between 8 a.m. to 10 a.m. ET on Sept. 29 before the collection is open to the public.

This article first appeared on Convenience Store News Canada