Crossmark Canada hires former Kraft exec

Melissa Martin joins Crossmark Canada as senior business account manager, effective immediately.

Martin brings with her more than 17 years of CPG experience. She started her career at Kraft as product assistant and went on to hold senior-level positions in both brand marketing and sales.

According to her LinkedIn profile, Martin moved to Mondelez in 2012 as director of shopper marketing, and as such, worked with some of the country's largest retailers.

She also had a hand in consumer-facing initiatives including Kraft’s Hockeyville program and Mondelez’s "Better Together" partnership with Coca-Cola.