Tree of Life Canada launches new cheese & deli sub-brand

Tree of Life Canada has launched The Cheese & Charcuterie Collective, a new sub-brand designed to curate cheese & deli products globally.

The sub-brand will offer end-to-end solutions, category-building insights, a curated portfolio and collaborative partnership. It is intended to bring together tailored business strategies to drive sustainable growth across Canada.

“The creation of The Cheese & Charcuterie Collective represents an exciting evolution for Tree of Life.” says Francesco Mastruzzo vice president, vice president of brand development & marketing. “By uniting our exceptional cheese and deli brands under one focused pillar, we’re strengthening our visibility in this key category and reinforcing our position as a leader in specialty foods.”

Tree of Life serves over 105,000 outlets within the Canadian market as a full-service distributor of food products for both retail and food service channels.