U.K. first "social supermarket" opens

The shop has won the backing of major food retailers such as Asda, Morrisons, Tesco, The Co-operative Group and Ocado

The Community Shop is open for business, and it's only for those on social assistance.

The store works on a card entry system and get product direct from suppliers, or other retailers' excess or damaged goods to sell for a third of price of mainstream outlets.

To shop in the store, customers must be receiving benefits and live in a certain postcode area.

There are similar welfare supermarkets in Europe that use profits to re-invest into the grocer itself, as well as provide community services such as cooking classes and job hunting support.

To protect privacy, windows at the store are darkened.

The Community Shop is the first of 20 stores planned for the U.K.

To read more, go here.

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