Unilever debuts loyalty program with sustainability focus

Unilever Canada has launched a sustainability-driven free loyalty program.

Leap Rewards offers shoppers the opportunity to earn points and Do Good rewards when purchasing from brands like Dove, Hellmann’s, Axe, Tresemmé, Schmidt’s, Knorr, Olly and others. 

The amount of points consumers earn is based on the sustainable attributes of the product purchased. Points can be spent on coupons or to unlock rewards, like donating a meal or planting a tree with organizations such as Second Harvest and EcoMatcher. 

"Our research identified that Canadians rank climate change and the cost of living as 2 of their top 5 everyday concerns,” Robin Hassan, director of digital marketing, media and commerce, said in a statement. “The Leap Rewards app was created to help Canadian shoppers with both of these concerns in tandem. Leap Rewards is a simple way for shoppers to benefit from savings while taking little everyday actions that can collectively benefit our planet and communities."