Uwe Stueckmann, who has been a central figure in the evolution of the Loblaw Companies Limited’s family of brands in recent years, is leaving the company after nearly a decade-and-a-half.
Stueckmann announced his departure via LinkedIn on Thursday, saying that after 13 years with Canada’s largest grocer—the past 18 months spent as executive vice-president, chief customer officer—it is time for “new adventures.”
“I wanted to extend my heartfelt thank you to my colleagues at Loblaw,” wrote Stueckmann (who declined to be interviewed). “You’ve made every day on this amazing ride special, and I will miss many of you. We accomplished some great things together.”
In an internal announcement shared by Loblaw’s vice-president of communication Catherine Thomas, the company stated: “It’s with genuine appreciation for the more than 12 years he has spent with Loblaw that today we announce Uwe Stueckmann will be retiring as chief customer officer.”
The announcement said Stueckmann played a key role in PC Optimum becoming Canada’s largest loyalty program. The company also said Stueckmann shaped the voice of several of its leading brands, including President’s Choice, No Name and Life Brand, and also had a hand in developing some of the company’s most memorable marketing moments—a group that includes the “Haulers” platform for its discount banner No Frills, and the “Shop Like a Mother” campaign for Real Canadian Superstore.
Loblaw also credited Stueckmann’s role in helping drive its e-commerce business during the earliest days of the pandemic. “[H]e has helped guide Loblaw Digital through the toughest days of the pandemic when Canadians counted on us more than ever to bring them the essentials they needed,” it said.
Stueckmann is a Canadian retail veteran having previously held roles with companies including Lowes, and Shoppers Drug Mart prior to its 2013 acquisition by Loblaw.
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