Vince’s Market hosts BBQ in support of Toonies for Tummies

Who: Vince’s Market

What: The Ontario grocer recently held a fundraising BBQ for The Grocery Foundation’s Toonies for Tummies campaign in support of student nutrition programs across Canada.

The event was part of Vince’s Community Product Initiative (CPI). Since 2018, it has raised significant funds for a variety of organizations, such as CHATS, Southlake Hospital, and the Canadian Mental Health Association. 

Toonies for Tummies is the 2024 recipient of this year-long campaign.

Since the beginning of the year, Vince’s has raised $21,482 for Toonies for Tummies through the CPI, with an additional $768 coming from the June 15 barbecue. Both are unprecedented amounts for Vince’s at the halfway point of the campaign.

CPI relies on the support of customers and vendors, setting aside 15% of sales of the designated Community Product (typically a staple item) to be accrued for that year’s recipient. Since its inception, CPI has raised approximately $170K.

“We are pleased that so many of our customers dropped by on Saturday to support such an important cause,” said Vince’s president Giancarlo Trimarchi in a release. “It is with their donations, and with the help of our vendors that we have been able to reach such a significant total—and we’re just under halfway through our campaign. We are looking forward to the final results at year-end.”

Coke Canada, Maple Leaf Foods, Wonderbrands and Arla Foods contributed to the BBQ event.