Walmart Connect rolls out self-serve display platform
Launch aims to give advertisers greater control and flexibility
Advertisers can now build and launch campaigns end-to-end within a single platform.
Walmart Connect, Walmart Canada's retail media business, has launched a new self-serve onsite display platform.
Powered by the retailer's global technology, the platform introduces an auction-based buying model, enabling advertisers to set bids dynamically and align spend to real-time demand.
Advertisers can now build and launch campaigns end-to-end within a single platform.
Key capabilities include AI-powered optimization, advanced targeting, real-time forecasting and inventory visibility and on-demand reporting and conversion insights.
Walmart Connect has also launched an Onsite Display learning module within Walmart Connect Academy, available in English, French and Mandarin.
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