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Walmart honours Second World War heroes


Walmart Canada announced today the launch of its 11th annual fundraising campaign for the Juno Beach Centre, an educational museum located in Normandy, France, that honors Canadian Second World War heroes.

Customers are invited to donate a loonie at the checkout to support the museum.

Money raise will be used to directly fund two exhibit rooms at the centre: the Canada Today Room, which showcases Canada’s diversity, and a temporary exhibit room.

The campaign runs until October 21, and will add to the more than $7.5 million Walmart Canada has donated and raised in funding and marketing support since the centre's inception in 2003.

The centre is situated near the heritage-designated site of the original D-Day landings, and is a permanent memorial designed to honour the sacrifices made by Canadians during the Second World War.

"The Juno Beach Centre is an important resource for all of Canada," said John Lawrence, director of corporate social responsibility at Walmart Canada. "Walmart Canada is proud to honour all Canadians who contributed to the war effort."

The centre is a non-profit organization and its landing site has been designated by the Minister of Canadian Heritage as a site of national historic significance to Canada.

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