Walmart, P&G set up store in transit shelter

Waiting for the bus has never really been an exercise in productivity, but a new initiative from Walmart Canada and Procter & Gamble is changing that for Torontonians.

The companies have just launched mobile stores at 50 Toronto bus shelters that allow people to buy personal care, baby and beauty products from Walmart.

For the next four weeks, consumers can use their mobile device to scan QR codes in the shelters to make purchases online and have them sent to their home at no charge.

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Items available to purchase range from toothpaste to diapers to makeup.

Simon Rodrigue, Walmart Canada’s vice-president of e-commerce, said in a release that this initiative will simplify the shopping experience for Canadians.

“We know that our customers are increasingly pressed for time and this campaign allows us to help Torontonians shop for essentials on the go, anywhere, at any time,” he said.

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Procter & Gamble partnered with online retailer Well.ca last year for another virtual store initiative.

In that effort, which took place in an underground Toronto concourse near a subway entrance, passersby could use their smartphone to scan product QR codes for a similar on-the-go shopping experience.

This article initially appeared in Marketing.