Walmart raises $5.7 million for children’s hospitals

Who: Walmart Canada

What: The retailer’s annual holiday “Spark a Miracle” fundraising campaign in support of Children's Miracle Network has raised $5.7 million to benefit children's hospitals.

The campaign invited customers to donate at checkout in-store and online from Nov. 14 to Dec. 24 with a special focus on Giving Tuesday (Dec. 3). On that day, Walmart Canada contributed $1 from every toy sold in stores and on Walmart.ca, reaching a maximum donation of $200,000.

One hundred percent of the funds raised went directly to 12 children's hospital foundations across the country. These donations enable research, specialized equipment and enhanced healing environments.

"Spark a Miracle is one of the ways we demonstrate our commitment to strengthening the communities we serve," said Rob Nicol, vice president, communications and corporate affairs, Walmart Canada, in a release. "We are incredibly proud of our dedicated associates and deeply grateful for the generosity of our customers, who consistently help Canadian families through these donations that prioritize the health and well-being of children."

Since 1994, Walmart Canada has partnered with Children's Miracle Network, raising over $230 million to date.