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Walmart, The Salvation Army team up for 15th “Fill the Kettle Day”

Retailer to match donations up to $100,000
Jillian Morgan, female, digital editor for Canadian Grocer
salvation army bc Kettle host at Walmart
Kettle host at Walmart in British Columbia. Photography courtesy The Salvation Army

Who:  Walmart Canada

What: The retailer is partnering with The Salvation Army for the 15th annual “Fill the Kettle Day.”

On Dec. 21, Walmart Canada will match donations made by individuals to Salvation Army Christmas kettles in participating Walmart stores nationwide, up to $100,000.

Since 2007, Walmart Canada and its customers have contributed over $44 million to The Salvation Army.

"Every day, more people are struggling with tough decisions," said Captain Gina Hagget, divisional director for public relations at The Salvation Army, in a release. "A recent survey by The Salvation Army found that one in four parents ate less so their children or family members could eat. People across the country are facing impossible choices. With generous donors, supporters and partners such as Walmart Canada, The Salvation Army can be their answer and give hope to vulnerable people when it matters most."

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