Walmart turns to Hollywood to promote grocery pickup

Walmart is promoting its latest grocery pickup service with cool cars and pop culture.

The company announced it was kicking off 2019 with its first-ever cross-platform national marketing campaign.

The company said its new campaign uses "famous cars" to highlight the “magic moment” of the Walmart Grocery Pickup experience: when a Walmart associate loads the customer’s trunk with groceries.

"We not only picked 'famous cars' from iconic movies we knew would be instantly recognizable to our customers--and launched the campaign during one of the film industry’s most popular awards shows--but we also worked with a variety of different Hollywood studios to gain access to these vehicles," wrote Barbara Messing, chief marketing officer, Walmart U.S., in a blog post on the chain's corporate website. "This helped ensure the 'famous cars' looked just like what our customers knew from the films, while demonstrating the ease, speed and convenience of the service – and that it’s for everyone, regardless of what car you drive."

This story appeared at StoreBrands.com.