Western Family teams with grocers for 2023 Share It Forward campaign
The goal is to raise $300,000 for local food banks through the week-long campaign
Canadian Grocer Staff
Who: Western Family
What: For the sixth year in a show, the Pattison Food Group-owned company is teaming up with Save-On-Foods, Urban Fare and PriceSmart Food for its Share It Forward campaign.
For every Western Family product sold online or in-store at any Save-On-Foods, PriceSmart Foods and Urban Fare from May 25 to 31, 50% of net proceeds will go to local food banks
Since it began in 2018, Share It Forward has generated more than $1 million for local food banks. In 2023, the goal is to raise $300,000 through the week-long campaign.
Western Family works with more than 1,000 local producers and suppliers on its more than 2,800 products.
“As a company, we know how important it is for our communities to have access to healthy, nutritious food supports, and because of our longstanding partnerships with food banks across Western Canada, we know that there are more Canadians counting on our local food banks than ever before,” said Save-On-Foods and Pattison Food Group president Darrell Jones. “Share It Forward makes it easy to support our neighbours and our local food banks – all you have to do is pick up your favourite Western Family products between May 25 and 31.”