Why get takeout when you can make it at home?

Influenced by the variety of multicultural backgrounds and especially due to a growing population of minorities, ethnic sauces have become increasingly popular.

According to Nielsen recent stats, Asian sauces grew 3% nationally in 2013, compared with the previous year.

Most Caucasian consumers are introduced to Asian dishes by their Asian friends or learn about them from restaurant menus, by the descriptions of ingredients used.

Often, you will see non-Asian consumers in supermarkets asking about what sauce is used to cook chicken a certain way, or a good sauce for dipping, etc.

To meet the growing market needs, we here at Lee Kum Kee have come up with MOS (menu oriented sauces) to provide convenience for the new users, and affordably priced from $1.00 to $3.50 per pack for four to six servings.

The names of the sauces are directly connected to the dishes the new consumers have tried in restaurants, such as Mandarin orange chicken, broccoli beef, or tomato garlic prawn, and the like.

All-in-one ready sauces in convenient pouches make these popular Chinese dishes easily copied at home, saving time and taking the guesswork out of the seasonings, requiring no further steps and saving lots of fridge space.

This format works regardless of whether one cooks or stir-fries the ingredients. Just cut the veggies and protein, cook them until almost done, then add the sauce and continue cooking for another one or two minutes–and voila! Dinner is served!

Both the convenience and delicious flavours make them great for cooks at all levels, something that would resonate through in-store demos.

From the novice cook who wants to experiment with something new yet fail-proof, to the university student who craves restaurant food but can’t afford take-out every night, to the experienced cook who enjoys customizing his ingredients to make the dish his own but wants the authentic sauce to bring it all together, these types of sauces will reach across all demographics.

The variety of restaurant-quality sauces available at your grocery store will surely inspire additional dinner ideas, making consumers the star at mealtimes, throwing out those Chinese take-out menus for good.