2024 Star Women in Grocery Award Winner Barb Grant (Q&A)

Barb Grant

VP, Marketing
Lassonde Snacks 

How did you get your start in the grocery business?

I started my career on the advertising side of the business working for two different agencies in Vancouver. During that time, I worked on a range of packaged goods accounts including Nabob Coffee, Armstrong Cheese, Silver Hills Bakery and SunRype Products. I went client side with SunRype and moved to the sunny Okanagan where I have been part of an amazing team and brand that is very near and dear to my heart. 

What keeps you passionate about your work?

The energy and passion of the people and partners that I have worked with over the years is what keeps me energized about the business. 

What is a challenge you’ve faced in your career?

The CPG industry is dynamic and challenging and certainly change has been the constant for many years. 

How would you describe your leadership style?

I take a collaborative and spirited leadership approach to tackling the challenges and celebrating the wins with the many incredible teams I have been fortunate to work with. 

How do you like to spend your time outside of work?

Kelowna has been a wonderful place to work, live and raise a family, which has certainly been the other passion in my life. And we have spent a great deal of time with family and friends in the beautiful Okanagan Valley hiking, boating and skiing. I love to travel abroad and have experienced a number of wonderful countries and will continue to do so for many years to come! 

Click here for the full list of 2024 Star Women in Grocery award winners.