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7-Eleven begins serving beer and wine at Niagara Falls location

Opening is part of a wider provincial expansion of the company’s beverage alcohol program

7-Eleven Canada is serving beer and wine to of-age patrons at its Niagara Falls location. The c-store operator began sales in mid-May at 4025 Dorchester Rd., Niagara Falls, after recently securing a liquor sales licence from the Alcohol and Gaming Commission of Ontario (AGCO).

The Dorchester 7-Eleven was recently remodelled to provide guests with a comfortable space to dine-in. This is part of a wider and ongoing effort to expand the company’s beverage alcohol program in the province. 

At the moment, 7-Eleven is only selling beverage alcohol at two Ontario locations: Leamington, which opened in December, and now Dorchester. 

However, according to CBC, "7-Eleven Canada has the green light to sell beer, wine and coolers for on-site consumption at more than 50 stores once each location passes a routine inspection by the Alcohol and Gaming Commission of Ontario (AGCO)."

Products for dine-in include a variety of chilled beer, wine, and coolers including made-in-Ontario products. The licensed restaurant expansion complements 7-Eleven Canada’s focus on fresh and prepared foods. Chicken strips, chicken sandwiches and potato wedges are prepared fresh in-store daily, as well as pizza hot from the oven – 24/7, Big Bite Hotdogs, hot and cold sandwiches made locally.

“With an extensive menu that includes fresh and prepared food options, we’re pleased that our adult guests will be able to enjoy a glass of wine or beer alongside their lunch or dinner at our licensed restaurant in Niagara Falls,” said Marc Goodman, vice-president and general manager, 7-Eleven Canada. “We are excited that our licensed restaurant format continues to grow. Based on the positive feedback from our Leamington location, we are confident this is something our guests in Niagara Falls will enjoy as well.”

7-Eleven Licensed Restaurants: Key Details

• Smart Serve trained employees will oversee service in the licensed seating area.
• Alcohol products will be under lock and key, and accessible only by Smart Serve trained employees.
• 7-Eleven Canada’s responsible service policy is to ID anyone who looks 30 years old or younger.
• Beer, wine, and coolers will be available during limited hours, from noon until 11 p.m.
• Licensing of 7-Eleven Canada’s restaurant followed the AGCO’s long-standing liquor licensing process, which includes a 28-day public comment period and inspections and approvals from the local Public Health Unit, the building department, the fire department, and the AGCO.

With its first Ontario location opening in 1979, 7-Eleven Canada now operates 59 locations across the province.

This article first appeared on Convenience Store News Canada

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