AB InBev launches 'Cheers to Beer' platform
Global campaign celebrates the role of beer in life's meaningful moments
AB InBev's "Cheers to Beer" campaign film was created in partnership with Wieden+Kennedy. Photography courtesy AB InBev
AB InBev, the maker of Budweiser, Corona, Stella Artois and other beer brands, has launched a new global campaign.
“Cheers to Beer” celebrates the role beer plays in culture and communities around the world. Anchored by a film created in partnership with Wieden+Kennedy, the platform reinforces beer’s role in life’s big and small moments.
“Beer is universal and woven into cultures and communities around the world,” said Michel Doukeris, CEO of AB InBev, in a press release. “No matter who you are, what you do for a living, or where you live, when someone says, ‘Let’s grab a beer,’ you know it means something more. It’s an invitation to celebrate or to simply connect.”
Watch the film below.
Advertisement - article continues below
Advertisement
