BC Cherry Association celebrates homegrown produce with “Flip for Canadian Cherries” campaign

The BC Cherry Association is marking Canadian Cherry Month with a new campaign.

Running July 15 to Aug. 15, “Flip for Canadian Cherries” encourages shoppers to go the extra mile in the produce aisle to support locally grown cherries. 

The campaign calls on shoppers to “flip” their cherry bag, check the shelf or display bin labels and look for “Product of Canada” signs to ensure they’re buying Canadian cherries. 

"Finding premium Canadian quality is simple, and we want it to stay top‑of‑mind in a busy produce aisle," said Sukhpaul Bal, president of the BC Cherry Association, in a press release. "By reminding people to flip the bag or check display bins and signage for the 'Product of Canada' or 'Product of BC' designation, we're helping them connect with local farmers and choose Canadian cherries at their best."

To bring the campaign to life, the association is launching the Flip & Share consumer contest on July 15 at 9 a.m. PT. The contest runs until Aug. 16 at 11:50 p.m. PT and gives Canadians the opportunity to share where they’ve spotted Canadian cherries for the chance to win grocery-themed prizes.