Armstrong Cheese kicks off 'cheese-first' food truck tour

Armstrong Cheese is taking its cheese-first food truck on a tour across Canada.

After its debut in Toronto, the Armstrong Cheese Truck will pop up in eight cities from the Maritimes to Vancouver. 

Wrapped in Armstrong's signature orange and topped with oversized melting cheese drips, the custom design sets the stage for two exclusive menu items that put cheese first: The Cheese Grilled Sandwich and The Cheese & Mac. 

The Cheese Grilled Sandwich features Armstrong Medium Cheddar Cheese Slices while The Cheese & Mac features Armstrong’s Triple Cheddar Shredded Cheese. 

Armstrong High in Protein Cheese Sticks are available as complimentary samples.

The cross-country activation was developed and produced by Vibrant Marketing.

Tour dates and locations include:

• Toronto: July 21–August 1

• Winnipeg: August 5, August 6

• Regina: August 8

• Calgary: August 12–14

• Edmonton: August 15–16

• Vancouver: August 19–23

• Halifax: September 2–7

• Saint John: September 9–13