Astro yogurt brand launches “So Canadian” campaign

Lactalis Canada's Astro yogurt brand is celebrating its Canadian heritage with a new campaign.

Astro’s “So Canadian” platform kicked off with a mural on its rooftop near the Toronto Pearson International Airport.

The “Welcome, eh!” mural aims to reflect the “kind, warm and inclusive identity that defines this country where everyone is always welcome.”

Only available in Canada since 1972, Astro produces yogurt at its Canadian plant in Etobicoke, Ontario. 

For five decades, Astro has crafted yogurt in the traditional Balkan style at the same plant, using ingredients such as 100% Canadian milk, cream  and cultures. 

"Astro has been a staple in Canadian families' refrigerators for over 50 years," said Melisa Bayrav, senior brand manager for Astro at Lactalis Canada, in a press release. "The 'Welcome, eh!' rooftop mural is a simple but powerful way to celebrate Astro's legacy and what the brand stands for - proudly local and unmistakably Canadian." 

In addition to the rooftop message, Astro's 'So Canadian' campaign includes several other initiatives, including: a limited-edition Canada Day Celebration Pack of yogurt; Out-of-Home placements leading up to Canada Day; a social media contest and more. 

Astro also hosted a special celebration for its frontline team members at their Etobicoke plant with a special unveiling of the 'Welcome, eh!' rooftop mural, as well as other Canadiana-inspired festivities.